Runvo Logistics

Naming | Brand Concept & Identity | Brand Voice | Brand Applications

The pandemic of 2020 spurred many entrepreneurs to unleash their creativity and vision, establishing home-based businesses out of necessity. With physical stores shuttered and uncertainty over safety measures, e-commerce emerged as the sole avenue for generating sales. In this landscape, Runvo Logistics positions itself as the ideal solution for businesses, distinguished by its trustworthiness, high-quality service, and exceptional customer care. Not only does it deliver, but it guarantees effective, economically accessible, and highly professional solutions.

As Runvo sets new standards and technologies, our brand identity design reflects this commitment to precision and efficiency. The logo comprises two main elements: a symbol (isotype) and a typographic component with the name "Runvo Logistics." The isotype, inspired by the path a customer’s package takes, visually represents "traceable trust," embodying the reliable and professional nature of Runvo’s service. The entire identity balances personality and neutrality, ensuring recognizability and professionalism. The design elements, including layout, typography, color palette, and photography, convey a friendly yet modern feel, harmonizing the brand with a sense of movement and dynamism. This innovative design adapts to the brand’s needs, appealing to users seeking a dependable courier service.

Proyecto Behance

Mexico City, Mexico

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