HOW TO SUCCEED ON INSTAGRAM ON 2023
It’s not a secret that Instagram is constantly evolving, and in 2023 we may see more changes than ever with the rise of TikTok. If you’re now thinking of keeping your strategy the way it is, you should think twice!
With so many content options on Instagram right now, you might think you should try all of them to see those KPI’s green. Instead, you should first think about which main goals on Instagram you want to achieve and shape your strategy around them. Keep an eye on our recommendations to succeed on Instagram in 2023.
1.Reach new audiences on Instagram:
Instagram Collabs: With this feature you can post any content partnered with another account, this way the post will show up both feeds
Instagram Reels: The TikTok’s version of Instagram. This short video content is great for discoverability. Within the Reels tab, you’ll constantly see videos not necessarily from the accounts you follow but from recommended ones also. So try to always be unique and remember that Instagram’s algorithm will always benefit videos created within the app rather than third party ones
Instagram Carousels: They are great for amazing storytelling, and the most important part, they are a very shareable piece of content.
Add a keyword to your Instagram name field: Always think on how your audience may find you while searching on Instagram
Giveaways: Think about what giveaway your audience would appreciate, ask them to tag or share any piece of content and get ready to boost your reach!
2. Boost your followers growth rate
Profile picture and bio: Many accounts skip an Instagram bio strategy, but any new visitors will always look at it and it’s the best way to let them know what you’re all about
Aesthetic Feed: There’s no second chance for a first impression! You may have valuable content on your feed, but if you don’t think about curating a grid that’s on brand and cohesive, you might lose a chance to convert some of those visitors into followers
Content pillars: Think about 3 or 4 topics that are the most relevant for your brand and go for them in your feed. This way you’ll have very diversified but also valuable content on your account
Pinned posts: This is the way to let your best content shine. It can be any post that’s having great performance, an introductory post to any news related to your brand, or even an amazing Reel you created.
Story’s highlights: It’s the perfect chance to give a quick preview to your new visitors of what your content is all about, so don’t miss the chance!
3. Build a community on Instagram
Instagram stories: Use interactive stickers encouraging your audience to engage with your content and generate conversations. There are so many assets to help you with this such as emoji reactions, polls, hashtags, links to your website and many more. Don’t waste them!
Comments: Take time to reply to any comment you have on your content, this is one of the best ways to build community and people love to see that brands are there for them. Add call to actions to your captions to encourage them to comment!
Instagram live: One of the best ways to let your audience know that you’re present and active. You can use this space to share any news, debate, promote an event or just have a friendly chat with them.
Memes: You might think they are for non serious accounts, but they can apply to any account. Getting out a smile from someone is always a great idea, and normally they’ll let you know they loved your meme reacting to it with a like, save, share or comment.
Direct messages: Brands are getting more personal day by day and users love having direct connections with brands they love. Don’t hesitate on answering any questions on DM’s.
And there you go!
Always keep in mind that there’s no specific way for succeeding on Instagram, you need to constantly keep tracking your analytics and make data based decisions.
As Instagram is constantly evolving, keep up to any updates the platform may have and never hesitate to try them. It’s the best way to know what kind of content works better for your brand.
